Proposal: Nashville Area Chamber of Commerce, Tennessee, USA (Part I)

Executive Summary

Key Findings:

• Section I:

• The competitive advantage that the Nashville Chamber of Commerce holds over most competitors includes a strong drive by the local government and citizens to improve and grow an already rapidly growing economy, based in an ideal location that harnesses many company’s place of production and manufacturing.
• The educated workforce residing in-and-around the city of Nashville provides a strong base of jobs applicants with proper training and knowledge to work at a higher level.
• The weaknesses include the city’s infrastructure, particularly its transportation layout. Attracting new business activity is within the manufacturing industry.
• Manufacturing within the automobile industry growing at the rate it is, highly populated countries such and India, China, and Japan, which have made strong advances to boost their own profits and economy, would be ideal fits for the Nashville Chamber of Commerce to pursue foreign direct investment with.
• Section II:
• Today’s technology and the globalization of the business world, there are several different channels that suffice request. Social media, direct mailing lists and e-mailing lists are often considered to be among the cheapest marketing channels an organization can utilize.
• The potential “bang-for-your-buck” opportunities cost-efficient businesses dream of.
• The automotive and manufacturing industries have conventions and conferences where networking, negotiations, and dealings can occur.
• Selling the point that they can count on long-lasting profits on the initial investment can be made through a persuasive explanation that in the economic powerhouse nations of Japan, India, and China, the demand for cars is higher than it has ever been.
• Promotion materials show the layout of the area, the characteristics of the society and culture of the city, and the opportunities for businesses in the present and the future.
• Section III:
• Except promoting via social media, the main entry mode that used for Nashville is a joint venture. According to a joint venture is the method that better for long-term and the automation is to the short-term business, so this method will more suitable for Nashville.
• For the human resource, there is some regulation that the organization has to follow like minimum wage or benefit.